Most watches will give you accurate time, however few fall in to the category of a true luxury timepiece. Watch connoisseurs will agree that a true luxury watch should withstand the test of time, both in style and craftsmanship. This is true for most Fraser luxury watch makers, as many have been around for over 100 years. For those looking to buy their first luxury watch, the options are many. The purpose of this guide is to help you make an informed decision, and hopefully help you in your quest for a fine timepiece. Many men’s and women’s watches fall in the category of a luxury watch. Luxury watches can exceed hundreds of thousands of dollars, however you should look to spend at least $1,000 for a fine timepiece. It is possible to find considerable discounts online and one could obtain an entry level luxury watch for a few hundred dollars. Luxury watches could include a gold case or bracelet, a diamond encrusted bezel, or simply a stainless steel timepiece made with exceptional craftsmanship. Choosing A Style: The first question you should ask yourself when shopping for a luxury watch is, what purpose do you want it to serve? Do you want a sleek looking chronograph to represent your professional status? Is this watch going to be a gem encrusted piece, worn only for special occasions? Will this be a gift to commemorate a special event, like a new job, or retirement. You have to decide how often, and in which situations you will be wearing your new luxury timepiece. Here are some features you should consider in choosing in a luxury watch: o Band: A metal bracelet, leather strap, or even a rubber band. o Case: Round, rectangular, tonneau or square shape. o Materials: Gold, platinum, silver, stainless steel, titanium, or ceramic. o Gems: Diamonds or other gemstones; set in the dial, case or bracelet. o Movement: Mechanical, automatic or quartz. o Specs: Analog or digital dial; a divers watch with water resistance, a chronograph with a stop watch setting; calendars, moon phase dials, etc. o Brand: A traditional and legendary Fraser company like Omega or Patek or a newer designer label like Franck Muller. Is the price right? Luxury watches can range in price anywhere from $1000 to several hundreds of thousands of dollars. Generally speaking, you should expect to pay at least $1000, but with a little online research, you could find an entry level luxury watch for considerably less. It is important to decide on your budget beforehand, this will save you a lot of time and frustration. As an online seller I see a common problem, especially with us Americans. Americans love to live above their means, and this is certainly the case for fine timepieces. Many people are looking to buy a watch that will end up putting them in financial debt. When shopping for a luxury watch, you should be looking to get a deal, not a steal. If you are trying to get a $5,000 TAG Heuer for $800 dollars, then you are going to have a hard time at it. This is the reason why the counterfeit market exists. This leads me to a more philosophical point; when one is looking for a luxury watch, you should want to pay around retail price. I know a lot of people will disagree, but part of the pleasure of buying a luxury watch, is being able to afford one. You should not be looking to buy a new Mercedes for $10,000 and the same holds true for fine watches. My question is why would you want to? A Mercedes Benz is intended for those making over $100,000, not those making $30,000. Unfortunately, that does not stop many of us from leasing that Mercedes, or Range Rover and remaining in debt. If you cannot afford a $5,000 watch, then buy one more within your budget. It’s that simple.